🏈 Super Bowl + IA: cuando el marketing masivo se vuelve inteligente

Last week’s Super Bowl teaser from Dunkin’ featured Ben Affleck, Jennifer Aniston, Jason Alexander, Matt LeBlanc and a mysterious VHS tape with a “never-before-seen TV pilot.” During Super Bowl 60, all was revealed. That pilot is called Good Will Dunkin’ and this time around—unlike Ben’s similarly-titled classic flick of yore—Affleck’s the genius. Not that other […] The post ’90s Sitcom Icons Rock Dunkin’s Big Game first appeared on Muse by Clios.

Despite evidence that creativity is the defining factor in ad effectiveness, risk aversion can kill creative ideas that could be genuinely transformative. Demand for instant wins isn't going anywhere but that doesn't mean there isn't still a way to sell the big creative idea. Source

Marketing Week-9 feb

Lee mas sobre esta noticia.

Adlatina

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

Speaking with one voice story no longer works. To build trust, brands need to get comfortable telling the same truths in different ways to connect with distinct audiences in their own spaces. Here’s how it’s done.

The brand achieved its best-ever market share in the last four weeks of 2025, and grew revenue by double-digits in the year. It is now looking to build even further. Source

Marketing Week-9 feb

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships […] The post Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud appeared first on AdExchanger.